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CAMTEL Launches New Revolutionary Commercial Brand

With the mission and vision of putting customers first, Cameroon Telecommunications, CAMTEL, has launched a revolutionary commercial brand dubbed BLUE.

BLUE was officially launched on Thursday August 19 at the CAMTEL Head office in Yaoundé.

According to CAMTEL officials, the new commercial brand is expected to boast CAMTEL’s fixed mobile and transport services.

Speaking during the launching ceremony, the Judith Yah Sunday, CAMTEL’s GM said the name of the new brand reflects the values of the corporation, its roots, achievements, history and the challenges global competition

“BLUE is all about new standards. BLUE is digital, smart and simply. Digital because it is all about internet, smart because of its content and simply because it is easy to use and access. BLUE is the brand that strives to make a difference,” Judith Achidi said.

While indicating that BLUE CAMTEL remains the corporate brand, she said, BLUE is a complementary brand of CAMTEL which will absorbed all CAMTEL services in no distance time.

She further indicated that, BLUE is a personification of CAMTEL’s Customer Centricity and Change Management vision which aims at putting customers as the centre of all the corporation’s actions.

“All those who are connected to the world, be it at home, office or on the move. It is all about BLUE,” she said.

In a video projection, Stéphane Edimo, Marketing and Communication Director at CAMTEL said, “This is a historic turning point for the lone Telecommunications Company, provider of providers in Cameroon. It is a new vehicle that carries the new aspirations of CAMTEL for the satisfaction of its clients.”

“BLUE is wireless, no installations, high speed, unlimited downloads, fast and easy recharge…BLUE is meant for your smartphones, but it is also meant for your office space and home, all in one package,” Edimo Stephane added

it was also revealed that the first new product to be launched in the coming days will be “BLUE HOME“ which will help households relate in the digital world with quality services at their convenience and at little or no cost.

The rebranding is the crux of its NExT (New Experience in Telecom) strategy that aims at achieving an All-In-One web portal that will offer CAMTEL customers unified access to all its services.BLUE is the digital-approach-solution to respond to worries of Cameroonians expecting much from the corporation in the ever-innovative digital world.


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